Big. Hold tight the BoxFresh family who've outfitted Grim's entire wardrobe for this video. I like it a lot but I don't know if it's substantial enough to break through. The video is better than an average Channel U/AKA ting, and so's the song but with a hook like that it's not levelling with tracks like Brown Eyes or Something About Your Smile.
Nonetheless, I'm gonna go back on what I said last year about Griminal's style being too raw to go mainstream. He's doing alot, he might just make it.